Social media pronounced dead
The shiny new object days of Social Media Marketing are over. We’re so past the days of “Find Us On Facebook!” Like any other marketing effort, social has to show an ROI. But consumers don’t want marketing—they want engagement—and for many marketing teams, community building is a new competency.
How can Marketing move from carnival barker to coach for our customers?
Counsel that prevents missteps
As a 21-year corporate marketer, I know the pain of explaining a marketing program that got marginal results, or having to justify rework. Now imagine venturing into a new landscape where one blogger can outshout your budget, or misinformation about your brand can spread like wildfire.
There’s a lot more on the line now, isn’t there?
ABOUT ERIC
ERIC WEAVER is a veteran marketer and strategist who has helped build awareness, revenue and loyalty for household brands across North America. Over his 20-year career as one of the very first digital marketers, Eric has helped firms like Clorox, eBay, Ford, GE, Johnson & Johnson, Kraft Foods, Mattel, the Mayo Clinic, Procter & Gamble, the US Postal Service, the Clinton Administration and many more build and extend their brands online.
QUESTIONS OR BOOKINGS: +1 310 494 6492