Eric Weaver • CV
- Progressive 21-year marketing career, preceded by a 13-year career in systems analysis and software development
- Marketing innovator who designed some of the first corporate websites and social networks and launched some of the first ad servers and content management systems
- Two-time agency president who has successfully built digital marketing centers of excellence in Los Angeles, Washington DC, Cincinnati and Seattle
- Teaching experience at graduate and undergraduate level in the US, Ireland and Canada
- Frequent public speaker on marketing innovation, in the US, Canada, India and Europe. Notable events:
- Closing Keynote, Get Social/Innovation Dublin 2012, Ireland
- Keynote, Social CEO Summit, Vancouver, Canada
- Keynote, Social India Conference, Bangalore, India
- 140 Characters Conferences in New York, Los Angeles and Washington DC, USA
- Keynote, Microsoft Social Media 301 Conference, Redmond, Washington, USA
- Opening Speaker, 2010 #BrandsConf, New York, USA
- 2009 and 2010 International Consumer Electronics Shows, Las Vegas, USA
- 2009 World Brand Congress, Mumbai, India
MEDIABRANDS • Spring Creek Group • Seattle, Washington, USA
Senior Vice President, Social Strategy & Intelligence
June 2012 – present
Role: strategic counsel, new business, international expansion. I help solve engagement and market activation problems for household brands through converged social, mobile, search and display as part of the Mediabrands Audience Platform team. Clients include IHOP and HTC.
ANT’S EYE VIEW (now PwC) • Seattle, Washington, USA
Vice President, Social Business Strategy
2011 – 2012
As a digitally-focused management consultant, I counsel major global brands on social business, customer engagement, and traditional branding and marketing strategies. In this role, I act as facilitator, trainer, strategist, account director, and business development. Clients: BMC Software, Hewlett-Packard, Holland America Line, Jack in the Box, KPMG, Nordstrom, Procter & Gamble, Seabourn, T-Mobile USA.
DUBLIN CITY UNIVERSITY • Dublin, Ireland
2011 – present
Teaching a graduate-level certificate course on “Online/Social Consumer Behaviour” for Dublin City University Business School’s Digital Marketing Programme.
DDB WORLDWIDE • Vancouver, Canada
Director of Digital Strategy
2009 – 2011
Combination role of account management, planning/strategy, social media specialization, agency marketing and agency new business for the world’s largest advertising agency (by revenue). Clients: Intel, Nature’s Path Foods, Sun-Rype Foods, BC Hydro, Canadian Tourism, Government of Alberta, Travel Manitoba.
Designed an integrated traditional+social client campaign (including FourSquare, Twitter and blogger outreach effort) for the 2010 Winter Olympic Games. That same year, I crafted and presented the social media approach and positioning for the entire DDB worldwide network.
UNIVERSITY OF BRITISH COLUMBIA • Vancouver, Canada
2010 – 2010
Scripted and taught one of the first university-level courses on Social Media Metrics.
EDELMAN PR WORLDWIDE • Seattle, Washington, USA
Vice President, Digital
2008 – 2008
A short stint managing the digital and social marketing practices in the Seattle office for the world’s largest independent PR firm. Co-wrote the social media strategy for UPS. Other social media clients: Microsoft, Nature’s Path Foods, Starbucks Coffee Company. Left to find a better fit back in the marketing profession.
BRAND DIALOGUE • Seattle, Washington, USA
2002 – 2008
Brand Dialogue was a creative and strategy boutique supporting clients around the US. We helped launch laptops, social networks, integration consultancies, luxury spas, Sonoma wineries and educational firms, and promoted sustainability plays, NASDAQ mergers, public software firms, and automotive products.
Clients included eBay, Perry Ellis, Nature’s Path Foods, SustainLane, Puget Sound Energy, TrendWest Resorts, and many others.
Our work for SumTotal won three Gold Beacon awards (for Best Brand Identity, Best Print Advertising and Best Integrated Marketing Program) from the Business Marketing Association.
WATCHGUARD TECHNOLOGIES • Seattle, Washington, USA
Senior Director of Marketing Communications
2002 – 2002
Responsible for marketing communications at this Internet security firm (hardware firewalls, security software, etc.). My team and I rebranded the entire company, launched several new products, overhauled and localized the 1000-page corporate site, reworked all collateral and packaging, and reduced printing costs by $800K.
This was a difficult position for me. Much time was spent defending my team and fighting political battles. When that started to impact my health, I left to return to Brand Dialogue.
YOUNG & RUBICAM • Irvine, California, USA
Senior Vice President and Managing Director
1998 – 2000
Designed, built and managed an $11MM, 32-person digital marketing practice for Y&R in the West. Provided digital leadership and counsel to clients and offices across the Y&R network.
Acted as client lead and interactive strategist for companies such as Lincoln, Mercury, Taco Bell, Brita and Clorox. I led top Ford execs through their first webcasts. Persuaded Lincoln Mercury management and dealers to completely change their approach to the Internet. Helped launch the Lincoln LS and new Mercury Sable. We also created the first web-enabled database systems, online test drive scheduling, and DB-generated dynamic messaging systems for Ford.
AKQA • Washington, DC, USA
Vice President, Business Development • Vice President, Practice Management
1997 – 1998
VP with Washington DC-based Magnet Interactive (now AKQA). Managed production, then went on to business development. Built relationships and managed large interactive marketing engagements for De Beers, Fedex, Global One, Level 3, Mattel, the Mayo Clinic, MCI, and the US Department of Commerce.
One of the best jobs I’ve ever had. Left to take a bigger opportunity on the West Coast.
BRIDGE WORLDWIDE • Cincinnati, Ohio, USA
Director of Electronic Media
1994 – 1997
Tasked with designing and launching the “New Media” team at this Cincinnati agency. During the early days of the commercial Internet, we were creating multimedia training and sales CD-ROMs, and our clients (RCA, GE, Lenscrafters, Johnson & Johnson, Procter & Gamble, Kraft Foods, et al) started asking for websites.
We were at the absolute cutting edge of interactive development, creating artificially intelligent sales tools, HR intranets, co-marketing partnerships and immersive environments.
I helped many of these firms take their first tentative steps into the online world. Every day we broke new ground…a very exciting time.
AMERICA ONLINE • Vienna, Virginia, USA
Community Manager and Forum Host
1991 – 1994
Founded and hosted online communities for AOL. AFC in the Mac Music & Sound community. Host of the AOL Composers’ Coffeehouse, one of the first online venues for composers, songwriters and lyricists. Hosted the AOL MIDI Jam Project, the first collaborative online composition project.
GENERAL MOTORS CORPORATION, FORD MOTOR COMPANY, ALLNET COMMUNICATION SERVICES • Detroit, Michigan, USA
Programmer, Business Analyst, Project Manager, Database Adminstrator
1979 – 1991
Worked my way up from Computer Operator to Programmer, Sr. Systems Analyst and Project Manager for companies like General Motors, Ford, Allnet Communication Services and Compuware. The old-skool platforms: CICS, IMS, DB2, COBOL II.
Besides learning how to navigate the very challenging political waters of large corporations, these positions provided classical training in project management, data flow analyses, business process improvement and needs definition…training that would help me in the marketing career that began in 1991.
Education & Skills
Bachelor of Arts in Communication Arts/Electronic Media
Xavier University • Cincinnati, Ohio, USA
Graduated summa cum laude.
Associate of Arts in Data Processing
Grand Rapids Community College • Grand Rapids, Michigan, USA
Certified Data Processor (CDP) designation
Institute for the Certification of Computing Professionals (ICCP)
1990 – 1994
Skilled in XHTML, CSS, DB2, Adobe Photoshop, Adobe InDesign, DreamWeaver
American Corporate Video Award
Business Marketing Association, Gold Beacon awards for Best Integrated Campaign, Best Brand Identity and Best Print Collateral
Automotive Advertising & Marketing Association, “Best Brand Website – Bronze” for lincolnvehicles.com
“Cool Corporate Web Site Award” for mercuryvehicles.com
Automotive Advertising & Marketing Association award for mercuryvehicles.com
Web Marketing Association “Best of Health Care Industry” award, for mayohealth.org
Webby Award, “Best Health Care Site” for mayohealth.org
Yahoo! Internet Life, “One of the 50 Most Useful Websites,” for mayohealth.org
Yahoo!, “Best Overall Health Site” award, for mayohealth.org
World Brand Congress, “Brand Leadership Award” for lifetime work in branding
Married, living in Seattle, Washington
Interests: graphic design, hiking, karate, photography, travel