TOPICS

Your questions, answered

Through my employer, I offer highly topical custom speaking and training sessions for trade associations, management teams, employees, dealers/distributors and local business leaders, answering questions like:

• What exactly IS “Social Business?”
• How are social technologies changing purchasing behavior?
• How do I engage consumers and build trust in an era of time starvation?
• How can social strategies and tactics make a difference for business-to-business audiences?
• How do I deal with negative commentary online?
• How do I safely empower bloggers and brand advocates to speak positively about my offering?
• How do I create internal governance processes and staffing support for new social efforts?
• How do I generate content for social venues, and how do I get others to talk about it?
• How do I handle customer care issues that appear in social channels?
• What’s happening in my category/sector? What are my competitors doing in the social space, and how can I surpass them?
• What are the issues surrounding social media and HR (sourcing, vetting and job search)?

Speaking topics

• The opportunity behind Social Business
• How to effectively create a Social Care Team
• Trust and its impact on revenue
• The power of blended traditional and social media campaigns
• Integrating social media to create value throughout the enterprise
• Social media metrics for marketers
• Social media, talent acquisition and job search
• Crafting engagement strategies
• How social media fits into overall marketing and communication mixes
• Baby boomers, millennials and generational differences in social media adoption
• Maximizing Facebook, Foursquare and Twitter for marketing campaigns
• The practice of branding in the era of the empowered consumer