Ditching Communication for Engagement
Because of diminishing time, attention and trust amongst consumers, along with simultaneous explosions of product choice and media noise, the marketing practice has become incredibly challenging for most categories and brands. Marketers need to move past communication efforts toward higher goals like engagement, influence and activation.
There are plenty of presentations on “social media strategy” but they mostly justify the selection of specific tools. Ditching Communication for Engagement gets away from tool talk to discuss the actual steps needed to craft an engagement strategy.
PRESENTATION LENGTH: 40 minutes
AUDIENCE: Marketing VPs, Marketing Directors, social media practitioners
PREVIOUSLY SEEN AT: Social Media Breakfast, Seattle, Washington.