Platform Overview: Facebook for Business

As denizens of one of the largest social networks in the world, Facebook’s graying member base is a lucrative audience for business. Yet how should corporations establish a beachhead on Facebook, a social network where consumers are drawn to connect with one another, rather than with brands?

This presentation will show marketers how to set up an initial Facebook presence; walk them through the Dos and Don’ts of Facebook marketing, and discuss consumer behaviors that can build viral awareness for your brand in authentic, selfless ways. Marketers will learn about fan pages, likes, group discussions, social ads, custom pages, “apps,” and the power of the Facebook Open Graph platform.

PRESENTATION LENGTH: 35 minutes

AUDIENCE: Marketing Directors, line-of-business managers, business owners

PREVIOUSLY SEEN AT: Comcast Social Media Conference, Seattle, Washington. Social Networking for Business Conference, Bellevue, Washington.

REACTIONS:

@simchabe: @weave is an amazing & entertaining presenter. <3′ing his overview of facebook

@chrisbrogan: So many funny lines in @weave’s facebook preso.

@colleencar: @weave just gave an *awesome* preso on best practices on Facebook for business