You Don’t Need a Social Media Strategy

After six years of pushing by pundits, techies and enthusiasts, the use of social media in marketing and communications programs has gone from “let’s wait and see” to an unequivocal YES for many marketing teams. Yet efforts are often disconnected from traditional marketing efforts, or planned separately as an adjunct.

Veteran digital marketer Eric Weaver will show how traditional and social efforts can and should be planned together, and will demonstrate how this integrated approach to traditional and social marketing can bump your firm to the top of its category – and significantly increase sales.

Attendees will walk away with a better understanding of how to craft integrated strategies that will truly push the needle.

PRESENTATION LENGTH: 10-minute lightning talk or 25- to 35-minute keynote

AUDIENCE: CMOs, VPs and Directors of Marketing, agency planners, strategists

PREVIOUSLY SEEN AT: 140 Characters Conference DC, 140 Characters Conference LA, 2010 Internet Marketing Conference, Pepperdine University School of Business and Management

REACTIONS:

@iamkhayyam: Just saw that @weave fellow from Tribal at #140conf – he is smart, I like him, it was #emotional :)

@sunilatsifr: You don’t need a social media strategy. Awesome presentation by @weave #140conf